Mini-course
Ideal Client Avatars
The better you understand who you want to reach, the easier it becomes to create marketing that connects.
Your Ideal Client Avatar gives you a detailed picture of the person you most want to speak to: what matters to them, what they want, what gets in their way, how they make decisions and where they spend their attention.
Work through this mini-course and you’ll build an avatar you can use, helping you make better decisions about what you say, where you show up and how you turn interest into action.
Your marketing connects
Understand the words they use, the problems on their mind and what they really want, so your content feels relevant to the people you want to reach.
You know where to show up
Find out where they spend their time, what they read, watch and listen to, who they trust and which marketing opportunities deserve your attention.
You make buying easier
Explore how they make decisions, what they need to feel confident and what might stop them saying yes, so you can answer the important questions before they even have to ask.
Your work
Your avatars
Build one for each distinct client you serve. Everything autosaves, so you can leave and come back whenever you like.
No avatars yet. Start with the client you most want more of.
Already written this person up elsewhere? Upload the document and we will fill in what it covers.
The workshop
Twelve short lessons
Each one takes a few minutes and finishes with a single action. Where a lesson has a worksheet, you can complete it right there in the lesson.